Led the comprehensive pre and post-production management for a series of lifestyle TV commercial campaigns promoting smart home technology for family households. Led all aspects of production from talent coordination to final delivery, while implementing innovative scheduling strategies that delivered significant cost efficiencies.
Key Responsibilities & Achievements
Post-Production Leadership: Directed day-to-day management of post-production crew and editors, overseeing the complete workflow from initial footage to final delivery
Schedule & Budget Management: Successfully managed the overall post-production schedule and budget while maintaining consistent alignment with client expectations and boundary partner requirements
Production Planning: Planned and organized comprehensive production schedule, resource requirements, negotiations, and timescales in close coordination with the client
Resource Coordination: Oversaw talent selection, wardrobe styling, and voice-over casting to ensure timely delivery of all creative elements for three distinct lifestyle TV campaigns
Quality Control: Supervised final edits and video submissions, delivering the completed campaigns to the client two days ahead of schedule while maintaining exceptional production quality
Strategic Scheduling: Developed an innovative project plan to film all annual spots simultaneously, resulting in a 30% decrease in production costs and a 17% increase in the client's available marketing budget
Project Impact
The successful execution of these campaigns strengthened the client's market position in the residential smart technology sector. The strategic approach to production scheduling not only delivered immediate cost efficiencies but also established a new production methodology that the agency implemented across subsequent campaigns for other clients.