Led the development and launch of a comprehensive Managed WiFi solution for Small & Medium Business (SMB) and Enterprise clients. Managed cross-functional teams to create an end-to-end product offering that significantly enhanced market position, accelerated revenue growth, and improved operational efficiency.
Key Responsibilities & Achievements
Product Development Leadership: Directed cross-functional and boundary teams through the complete development cycle of a Managed WiFi solution tailored for SMB and Enterprise customers
Revenue Growth: Implemented strategic product positioning and feature optimization that generated a 40% increase in net revenue
Customer Acquisition: Developed differentiated value propositions that drove a 10% increase in new customer acquisition
Operational Efficiency: Redesigned implementation processes, resulting in a 60% reduction in sale-to-install time to market
Agile Project Management: Created and executed a comprehensive Agile PM strategy and project plan that aligned development priorities with market needs
Sales Enablement: Authored multiple sales support documents and developed a structured Salesforce product catalog strategy that increased sales by 15% within the first 90 days of launch
Consultative Sales Approach: Established a consultative sales methodology that created customized proposals based on client requirements, driving a 22% increase in sales conversion
Business Impact
This Managed WiFi solution transformed the company's position in the managed services market, creating a scalable, high-margin product line that addressed critical connectivity needs for business customers. The successful implementation of this project established a blueprint for future managed service offerings and positioned the organization as a leader in business networking solutions.