This is a communications plan for the Houston Independent School District (HISD), focusing on transforming employees from passive healthcare users to active healthcare shoppers. The strategy addresses unsustainable healthcare costs by empowering employees through wellness programs, innovative campaigns, and digital tools that foster engagement beyond annual enrollment.

The roadmap includes creating smarter healthcare consumers, highlighting employee "bright spots" of positive behavior change, and delivering tailored communications that build trust while helping HISD maintain affordable benefits for its 27,000+ employees.